This panel will discuss how the changing landscape of the craft beer industry can be overwhelming, and unsettling. However, it can also force new strategies, cooperation, and adaptation! Additionally it will explore how be an entrepreneur requires passion. TONNES of passion. Steve Jobs famously spoke about passion being the only thing that pushes you forward when most rational people would give up. But what happens when passion is not enough? This talk will share the journey, lessons learned, and takeaways from one entrepreneur who refused to give up in the face of certain death. The new found levels of resilience and determination have resulted in an important entrepreneurial mindset, how to become “UNBREAKABLE!”